How does your flavor inspire your pack design?
“I work very gesturally and geometrically, with natural edges and organic imperfections. It doesn’t have to be perfect. It just has to be you. I love patterns, there is something about them that is meditative. I love looking at textiles, getting inspired from the little details throughout. There’s something more freeing to do things that are organic because you can make a mistake, and it’s not a mistake – it’s just change. Turmeric Chai and Cinnamon was a serendipitous fit. The vibrant turmeric color and the organic nature of the ingredients allowed me to do what I do best.”