How does your flavor inspire your pack design?
“How can I take color & texture & layer them on top of each other to create something that is indicative of the flavor? So, it’s pulling inspiration from mouth feel, the shininess of cherries, or the subtle browns of chocolate. I loved this idea of ‘mind over melt’ – that moment when you’re eating ice cream that’s in between a state of frozen and melted, the sweet spot. I thought the warm and cool tones of the flavor would make for an awesome contrasting pattern.”
